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the
software
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- Zomig I
- Migraine Drug Launch
- The Zomig experience is a
promotional/educational software package produced for Zeneca
Pharmaceuticals (now AstraZeneca)
to aid in the launch of their new migraine drug. This experience provides
the user with an insight into the causes of migraine, and provides a
first-person experience of the first stages of migraine. They are also
taken on a fantastic voyage through blood vessels in the meninges and the
optic nerve.
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- During the fantastic voyage
the user can see the nerve impulse routes associated with the migraine
headache pain, and is then shown how Zomig is understood to treat the
migraine processes.
The experience was used at the Edinburgh Science Festival in 1997 to
launch the drug and then used for numerous internal and external
exhibitions, GP meetings, Patient Focus Groups and was eventually rolled
out world-wide.
The program was phenomenally successful, winning a communiqué award and
securing Zeneca a huge amount of media coverage. Due to this success, a
second program was commissioned – Zomig2.
The ‘Fantastic Voyage’ element of this program has uses for practically
all other medical conditions, where the nature of the condition or the
mode of action of the treatment could benefit from being explained and
visualised in this unique way.
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