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  Johnnie Walker sponsor of the West Indian cricket team unveiled their VR Cricket game at the Sir Viv Richards
 
Stadium Antigua on the 13 Feb 2009. The system was designed to allow each user to face two overs, one
  sober and one with a 'simulated inebriated effect'. The Premise of the tour was to promote responsible
  drinking and to 'designate a driver', the tour slogan.
 
  .
 
  The player puts on a 'vr' cricket helmet and holds a tracked cricket bat handle which is represented in the
  game as a full size branded cricket bat. Each players game begins at the south stand where they are given a
  simulated walkout to the crease, once there the main game starts and the player is ready to face the first ball.
 
  The player is free to look all around and also able to hit the ball where they like, points are awarded based on
  distance and the type of shot played. The game is designed so that the player faces two overs and as briefly
  mentioned above, the first six balls are unaffected and give the player a chance to generate some runs. The
  second over begins and the players view becomes blurry, the VO (voiceover) performed by Sir Viv Richards
  explains that this is a simulated experience of how players reaction times may be affected whilst under
  the influence of alcohol. Players will find that it is incredibly difficult to hit the ball during the second over whilst
  experiencing the visual disturbances, after each ball the VO assesses the players reactions and gives advice
  and comments about how they are playing.

  At the end of the game players who have scored automatically get their names entered onto the high-score
  table, the system is also able to collate other relevant data for e.g. age, sex, players brand loyalty.....etc
  whatever information is required.