< Return to previous page                                             the applications   Diprivan - Anaesthesia Drug (induction process) Zeneca Pharmaceuticals (now AstraZeneca) approached Maelstrom to produce a virtual software package to promote their new anaesthesia product. The aim of the program is to show in a unique way, how the drug is absorbed in the body.   Zeneca uses the program at exhibitions and conferences to educate users about the drug, its administration and benefits The user experiences a fantastic voyage through the arteries towards the brain, through the blood brain barrier, all the way down to neurones and receptors. This Experience is a good example of how the technology and fantastic voyage techniques can assist in educating about a condition or marketing a treatment. If you are working on a treatment with a mode of action that could benefit from these methods please contact us.

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